Aims and Scope
Aims and Scope
The Journal of Business Research in Emerging Economies (JBREE) is an international, peer-reviewed journal dedicated to publishing high-quality, original, and impactful research addressing contemporary business, management, economic, technological, and policy-related issues in emerging and developing economies. The journal provides a scholarly platform for advancing theoretical, empirical, and applied research that contributes to understanding the evolving business landscape within rapidly transforming markets.
JBREE adopts a multidisciplinary and interdisciplinary orientation, encouraging contributions from diverse academic traditions, methodological approaches, and professional perspectives. The journal welcomes conceptual, empirical, comparative, and policy-oriented studies that explore business practices, organizational transformation, innovation ecosystems, sustainability challenges, and economic development within emerging market contexts.
The journal particularly encourages research examining how globalization, digital transformation, institutional change, technological advancement, sustainability imperatives, and socio-economic dynamics influence businesses, industries, governments, and societies across emerging economies.
Core Areas of Research
The journal publishes research across, but not limited to, the following thematic domains:
- Business strategy, competitiveness, and organizational performance in emerging economies;
- Entrepreneurship, SMEs, startups, and innovation ecosystems;
- International business, foreign direct investment, and cross-border market dynamics;
- Digital transformation, Industry 4.0, artificial intelligence, fintech, and business analytics;
- Marketing innovation, consumer behavior, branding, and digital marketing;
- Corporate governance, business ethics, accountability, and social responsibility;
- Human resource management, organizational behavior, leadership, and workplace transformation;
- Accounting, finance, banking, and financial inclusion in developing markets;
- Supply chain management, logistics, operations, and sustainable business practices;
- Public policy, institutional development, economic reforms, and regulatory environments;
- Sustainability, ESG practices, climate-related business challenges, and inclusive development;
- Knowledge management, technology transfer, and innovation commercialization;
- Business education, research methodologies, scientometric studies, and management pedagogy;
- Legal, socio-cultural, and political dimensions influencing business and economic activities;
- Comparative and cross-country studies involving emerging and frontier markets.
Key Topics of Interest
The journal particularly welcomes submissions in the following areas:
- Innovation management and technological advancement;
- Strategic marketing and digital consumer engagement;
- Big Data, business intelligence, and predictive analytics;
- Artificial intelligence and automation in business;
- Financial technology (FinTech) and digital finance;
- Sustainable entrepreneurship and green business models;
- Corporate sustainability and ESG integration;
- E-commerce, platform economies, and digital ecosystems;
- Organizational resilience and crisis management;
- Business policy and economic development;
- International trade and investment in emerging economies;
- Social innovation and inclusive economic growth;
- Intellectual property rights and innovation governance;
- Quantitative, qualitative, mixed-method, and scientometric research approaches.
Subject Areas
- Business, Management and Accounting – Marketing;
- Business, Management and Accounting – Management of Technology and Innovation;
- Social Sciences – Communication;
- Social Sciences – Social Sciences (miscellaneous);
- Social Sciences – Law.
